Streaming service Netflix is one of the online success stories of the last few years, with more than 81 million subscribers worldwide.
How do they do it? This excellent article from marketing experts Outbrain, in partnership with the Guardian, highlights why.
What can we learn from Netflix success? How can we apply what works to our soul businesses and authentically market ourselves?
I'd love to hear your thoughts, please comment on this post or email me and I'll publish a follow up blog with your feedback and my take on it.
Discover more about what works in marketing your soul business in my one day course on 10 November, Authentic Marketing for Sole Traders.